loader image
Perceived Factors of Travel TV Shows that Contribute to Millennial Generation’s Buying Behavior

People have an immense desire to visit, to explore, and to discover new things in every places around the world. Various travelers travel for different reasons and persuasions. Among the reasons why people travle is because of push factors that include the things that people see. This study wanted to know the perceived factors o travel TV shows that contribute to the millenial generations’ buying behavior. This descriptive study included 100 respondents who were purposively selected from selected places in Pampanga, a province in central Luzon. Three contributing factors of travel shows were measured that included: accuracy and accessibility of information, awareness to destinations, and high reliability. The result showed that most respondents believed that accuracy and accessibility of information from travel TV shows were highly sought after. Researchers recommend that Travel TV Shows should focus more on the unusual tour destinations which mostly motivate the travelers to visit that certain place or destionation; a versatile and adventurous host that has a wide range of experience traveling; and a complete and exact information complete not only with information but also trivia about the tour destination that will generate tourist interest and will provide an idea in regards to the tour destinations and the expectations that it perceive during the course of the visit.

Egel V. Gumasing

Egel V. Gumasing. (1970). Perceived Factors of Travel TV Shows that Contribute to Millennial Generation’s Buying Behavior. Our Lady of Fatima University – College of Hospitality and Institutional Management .
Most Read Articles By The Same Author(s)

No articles found.

Information

Accepted: 27/09/2019

Published: 27/09/2019

DOI:

Our Lady of Fatima University

Download Article

Login to download manuscript.