
This study aimed to assess the service quality of selected event organizers as basis for developing a business model. Sixty (60) respondents to this study are from selected event organizers, owners, employees and customers. It consists of 30 event Organizers/employees and 30 customers. The location of the study was within North Caloocan City which includes En La Azotea Event, JRT Event and party organizer, gather events place, Terazzas La Pierre & Villa Rico Events and used a quantitative and descriptive design. Environmental issues, Time management, Decreasing customer loyalty, Technological Challenges, Convenience in booking procedure and social media and Reputation Management. Event organizer should also focus on social media reputation management. They should track, monitor and ultimately eliminating negative social media material about their business to improve the name or standing. This will build credibility to customers which strengthens their trust in you as event organizer. Event organizers must always ask for feedback. It is one way to improve the quality of service in any kind of business. It helps to improve and enhance the service they offer.
Maria Salamanca and Benjamin S. Jaramilla
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