“This research explores Customer Perceptions on Contactless Menu of Casual Dining Restaurant in Quezon City, focusing on whether customers prefer ordering through Contactless Menu or directly from employees, and how these preferences affect service efficiency. Casual Dining Restaurant Owners and Managers can use the findings to refine their digital menu offerings and enhance overall customer satisfaction. A descriptive, quantitative research method was used, gathering data from 67 respondents via survey questionnaires to gain insights into customer experiences and attitudes toward the Contactless Menu. The study adapts the Technology Acceptance Model of Davis (TAM) to assess various factors such as perceived value, safety and security, information accuracy, accessibility, and the overall effectiveness of the Contactless Menu. The findings indicated that customers generally find Contactless Menu to be very useful and easy to use, with notable advantages in terms of safety, speed, and order accuracy. Based on the result the Contactless Menu is in use compared to the physical menu because they can update the menu anytime. Importantly, the research found no significant differences in perceptions based on demographic factors, indicating a broad acceptance of contactless menu across different customer groups. the researchers conclude that these results suggest a positive perception of the Contactless Menu system’s functionality and usability among the respondents. These insights highlight the potential for Contactless Menu to improve operational efficiency and customer satisfaction in the restaurant industry
and other dining establishments, suggesting that their adaptation could lead to more streamlined and enjoyable dining experiences.
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