This study investigated the impact of technological innovation on guest behavior in hotel operations as perceived by Generation Z students. The research design of this present study is quantitative – descriptive method and assessment or evaluation Studies. Tour joiners of Hospitality and International Management students were asked to participate in this study by answering the survey questionnaire provided by the researchers. Data collection was conducted through a survey questionnaire focusing on the variables of Guest Behavior. Non-probability sampling, specifically stratified sampling with equal allocation, was employed to select the participants. The researchers guarantee that ethical protocols were applied in this study, emphasizing data privacy, confidentiality, and the protection of participants. The research instruments were created, tested by sample participants, and validated by professionals to ensure the credibility of the questionnaire. The researchers have been granted a formal request by the head department of a higher education institution in Valenzuela City to conduct the survey. A four-point Likert scale, frequency and percentage distribution, weighted mean, and analysis of variance (ANOVA) were used to analyze the data collected and determine the possible result of the study. This study showed no significant difference in the Level of Perceived Impact of Technological Innovation in Hospitality Operations on Generation Z Guest Behavior regarding Perceived Value, Psychological Safety, Social Influence, and Consumer Citizenship Behavior.