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Guest’s Satisfaction Analysis on Service Quality in O Garden Hotel

Travel and tourism have expanded and grown significantly, playing a key role in the development of the world economy. Establishments like hotels are tied to the delivery of service and providing satisfaction to the tourists. The objective of this study was to evaluate the implications of the services offered by O Garden Hotel on the degree of customer satisfaction, to understand the significance of service attributes provided by O Garden Hotel to that satisfaction, and to identify the critical areas that need improvement and the most efficient ways to do so. The study’s underlying theory is the Expectation Disconfirmation Theory (EDP). This study used a descriptive research design that utilized survey questionnaires to gather primary data with the sample size of 80 guests. The one-sample test, a statistical hypothesis test, was used with a 95% confidence interval of the difference. Based on the study’s findings, it is concluded that customer service at the O Garden Hotel significantly influences guests’ satisfaction. The data collected from the 80 respondents have a high rating for the five service attributes indicating that the customers are very satisfied with the services offered by O Garden Hotel. The study’s findings showed that the respondents strongly agreed with the assessment of the hotel’s overall satisfaction. As a result, it can be said that O Garden Hotel’s guests are highly satisfied with the services it provides. Additionally, it was shown that there are no significant differences between the five service attributes to the guests’ satisfaction.

Sandra Allenne Q. Juico, Jubina L. Alarcon, Reah M. Aldana, Mary Joy C. David, Jayme B. Florida, Sigrid Keith M. Manalang

Sandra Allenne Q. Juico et al.. (1970). Guest’s Satisfaction Analysis on Service Quality in O Garden Hotel. Our Lady of Fatima University – College of Hospitality and Institutional Management .
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Accepted: 27/09/2022

Published: 27/09/2022

DOI:

Our Lady of Fatima University

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