This study demonstrates the significance of travel experiences after visiting the Pawikan Conservation Center (PCC), view as in terms of post-travel experiences, perceived values, tour quality and destination image. In order to understand these factors, the study aims to put a foundation for a proposed marketing plan which will enhance visitor engagement and satisfaction. A quantitative correlational research design was employed where survey forms were used to collect data from visitors of PCC. Differences between post-travel experiences, perceived values, tour quality and destination image among various demographic groups were analyzed by using statistical analysis that included t-tests and ANOVA. The findings enabled identification of significant predictors of revisit intentions thereby facilitating development of targeted marketing strategies.

The results illustrate that post-travel experience, perceived benefits, tour quality and destination image have significant influence on the revisit intention of tourists towards PCC. This is further evident when tourists aged 40-50 revealed higher perceived benefits which imply the need for age-based marketing to boost their repeat visitation rates. Furthermore, no notable gender dissimilarities were realized which means that marketing strategies can be standardized for both male and female individuals. Thus, good quality tours/ trips; as well as maintaining a positive destination image are paramount in encouraging repeaters.

PCC should implement a few strategies to leverage these findings. Post-travel interest can be maintained through the development of educational modules that address different aspects of marine conservation. By offering unique experiences like behind-the-scenes tours and hatchling releases, perceived value can be increased. Quality customer service and facility modernization would enhance overall tour quality. Having strong feedback mechanisms facilitates continuous improvements in PCC’s operations. Lastly, use social media, collaborate with eco-influencers and strategic partnerships to improve image and attract diverse audience for PCC. These are guidelines meant to increase revisit intentions for long-term sustainability of PCC’s conservancy efforts.