The research aims to identify the correlation between the effects of Korean Pop (K-pop) live shows and fans’ intentions to visit South Korea. Purposive sampling was used in gathering Generation Z K-pop fans from Santa Rosa, Laguna, who had attended K-pop live shows 1 year prior and had not visited South Korea. Initially, 310 respondents were gathered, with 147 valid responses. Using G*Power, a total sample size of 111 respondents was determined. A validated self-administered online survey was distributed via email. The study employs a descriptive correlational design with a quantitative approach, using a 4-point Likert scale. Statistical analyses included frequency, percentage, weighted mean, and Spearman’s rho. Findings indicate that majority of the respondents are 20-21 years old, female, single, and have attended one to three K-pop live shows. Performance effects had the highest effect, followed by celebrity and visual effects. Respondents expressed a strong intention to visit South Korea after attending K-pop live shows. The study reveals a significant positive correlation between the effects of K-pop live shows and the intention to visit South Korea, as indicated by Spearman’s rho. These insights are valuable for students, K-pop fans, event organizers, travel agencies, and future researchers. Students may gain new understanding of the K-pop phenomenon. Fans may become more conscious of their travel intentions. Event organizers may improve live show preparations. Travel agencies may tailor tour packages based on these findings. Lastly, future researchers may use this study as a reliable source on the relationship between K-pop live shows and fans’ travel intentions.