Author/s
Alexander V. Gutierrez
Abstract:
This study investigated the role of banks in the advancement of responsible tourism through its facilitation of sustainable financing, supporting activities that are align in environmental, social and governance principles. Banks play a critical role in terms of development in the tourism business through its lending practices, CSR programs and investment policies. Through its financing alternatives that supports sustainable tourism projects like conservation and eco-friendly resorts banks can become a factor that drives positively both environmental and social influence within the industry of tourism. This paper examines the potential of banks in supporting responsible tourism through responsible lending and financial innovation. The survey method was used, the survey instruments was distributed to several banks that are involved in tourism financing, providing an analysis into the banks polices in terms of environment, social and governance criteria in the aspect of funding sustainable tourism. The results indicated that although many banks are starting to give priority in responsible tourism through their lending activities, there is still challenges that needs to be addressed specifically through the alignment of banks financial objectives with the sustainable outputs. The analysis underscores the importance of banks in encouraging responsible tourism, ensuring that the industry’s growth is aligned with the principles of sustainability and social equity.
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Author/s
Merceditas E. Dela Cruz
Abstract:
Plastic waste management continues to pose a significant challenge in the Philippines, often overlooked even within the controlled environment of educational institutions where waste management is supposed to be practiced. The persistence of improper waste disposal and segregation reflects a widespread lack of awareness among the population. This problem increases environmental degradation and affects the average Filipino. The study examines plastic waste management practices in the seven (7) cafeteria concessionaires of Adamson University, Manila, Philippines. This research aims to assess and improve plastic waste management practices, focusing on vendors’ awareness and engagement. The researchers used a descriptive correlational method to collect data from Adamson University’s cafeteria concessionaires. Our findings highlight a notable discrepancy between awareness and adherence. The result revealed a high level of awareness regarding sustainable waste management practices among respondents. However, a significant gap between awareness and adherence was identified, particularly in areas of waste reduction and utilization, this understanding often failed to translate into practice. This gap aligns with the previous research on Filipino college students’ waste management behaviors, key issues include inadequate waste segregation and recycling initiatives, suggesting systemic issues in the need for more comprehensive sustainable waste management policies. This research emphasizes the need for Adamson University’s Cafeteria to move beyond simply raising awareness about sustainability and actively integrate it into the university’s culture and daily operations. The research holds importance as it has the ability to address the gap between awareness of environmental issues and action in educational institutions. By concentrating on the university cafeteria as a small-scale food business, this study highlights the role that higher education plays in encouraging responsible environmental behavior and provides insights that can be applied to a larger community. Adamson University’s cafeteria is aware of the fundamentals of sustainable waste management, the cafeteria still needs to put more thorough and useful plans into practice. By implementing the recommended strategies given as an output, the university may lower its plastic waste and set an example for other university institutions. Lastly, this study demonstrates how academic institutions may take the lead in reducing plastic trash in the community at large as well as on campus.
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Adaptation of AI in the Academic Performance of Criminology Students: Basis for Institutional Policy
Author/s
Carla Marie M. Santos
Abstract:
In the Philippines, the integration of AI tools in educational settings, particularly in criminology, is still emerging. Reyes and Santos (2023) report that the Philippine College of Health & Sciences, Inc. (PCHS) and the City of Malabon University (CMU) are exploring how AI can be utilized to enhance academic progress. The focus is on utilizing AI to provide personalized learning experiences, where students can benefit from customized content that adapts to their learning pace and style. This personalized approach is expected to address diverse student needs and potentially increase academic performance by offering tailored support and resources. This study determined the level of adaptation of artificial intelligence in the academic performance of criminology students at the Philippine College of Health & Sciences, Inc. (PCHS) and the City of viii Malabon University (CMU) using descriptive research design. The respondents for this research are the students and teachers of the two (2) selected schools. To determine how criminology students Philippine College of Health & Sciences, Inc. (PCHS) and the City of Malabon University (CMU) applied artificial intelligence in their academic activities, an interview method was used. To determine the academic performance of the criminology students before and after the adaptation of artificial intelligence, document analysis was implemented. This involved examining academic records, and grades, before and after the introduction of AI tools in their curriculum. To identify what ethical implications arose from the adaptation of artificial intelligence in terms of Fairness, Transparency, Privacy, and Accountability, a survey questionnaire was utilized. To determine the assessment of the Teachers on the readiness of educational institutions in the adoption of artificial intelligence, the interview method was used. They asked the interview questions “How ready is your school for the adaptation of artificial intelligence tools?” The result revealed that the integration of artificial intelligence tools in academic activities has profoundly enhanced student learning experiences, enabling more efficient task execution and fostering a deeper ix engagement with the curriculum across various disciplines. The adoption of artificial intelligence in educational settings has significantly enhanced academic performance, demonstrating its potential to improve learning outcomes and reduce disparities among students. While the adaptation of artificial intelligence in criminology education shows a slight improvement in student performance, the statistical analysis indicates that these changes are not significant, suggesting the need for further refinement and targeted implementation of AI strategies. The adaptation of artificial intelligence in educational settings has underscored the importance of maintaining ethical standards, particularly in ensuring privacy and transparency, although significant improvements are needed in accountability measures to address AI-related errors and decisions effectively. Educational institutions demonstrate a significant degree of readiness for the adoption of artificial intelligence, underpinned by robust infrastructural and faculty capabilities, although continuous enhancement in these areas is essential for maximizing AI’s educational potential. The proposed institutional policies for effectively adapting artificial intelligence in education emphasize the need for comprehensive training, robust infrastructure, and strict ethical guidelines to ensure that AI tools are used responsibly and enhance learning outcomes.
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Author/s
Trương Thị Hồng Minh
Abstract:
In the context of globalization, creative tourism has emerged as a trend that enhances authentic and unique personal experiences for tourists. The creation of distinctive tourism products, intertwined with local culture, not only exploits cultural values to attract tourists but also contributes to preserving and promoting the traditional cultural values of that locality. This study employs a qualitative research methodology, utilizing secondary data sources and case studies of prominent creative tourism destinations in France, to draw lessons for Vietnam. The article proposes that, by learning from the French experience, Vietnam can effectively harness its cultural potential, develop creative tourism products that offer unique tourist experiences, and preserve and promote its national cultural identity.
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Author/s
Riza Delos Santos
Abstract:
This study investigated the effect of studying foreign language to the global competitiveness of tourism students. The researcher hypothesized that there might be a difference in the four areas of competitiveness: Cognitive, Motivational, Social, and Career. The research design of this present study is quantitative – descriptive method and assessment or evaluation studies. Non-probability sampling was utilized, and 110 of tourism students who are studying foreign language were asked to participate in this study by answering the survey questionnaire provided by the researchers. There was significant difference in between cognitive, motivational, social, and career areas to the global competitiveness of tourism students who study foreign languages (f(3)=3.50, p=0.02). Nevertheless, the level of effectiveness to the areas of competitiveness of tourism students who are studying foreign language shows that Cognitive area has very high level (x 4.59), Motivational area has very high level (x 4.38), Social area has very high level (x 4.67), and lastly Career area has very high level (x 4.55). Therefore, the researcher found that there was not much difference with the level of effectiveness in competitiveness of tourism students especially with cognitive, motivational, social, and career areas in terms of studying foreign languages
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Author/s
Sandra R. Pepito
Abstract:
Palaya Eco-Natural Farm is a pioneering paradigm for sustainable agriculture methods and eco-tourism in the region. This farm combines organic farming, permaculture, and agroforestry to promote environmental conservation and resource sustainability. Palaya displays the ability of agriculture to coexist with nature by farming crops without the use of harmful pesticides and implementing waste management procedures. The study examines sustainable agriculture strategies for land, water, and animal conservation and welfare. The study investigates how these agricultural initiatives engage the local community to benefit eco-tourism, what Palaya Eco-Natural Farm offers visitors to learn about the local ecosystem, biodiversity, conservation efforts, and sustainable living practices, and how the community views these initiatives. The results of the study indicated that Pallaya Eco-Farm uses proper soil and planting conditions, implementing drip irrigation and rainwater collection to minimize water use and prevent groundwater depletion. The farm prioritizes animal health and wellbeing, raising cattle in stress-free, antibiotic-free environments. The farm also educates visitors about sustainable living methods and ecosystems, aiming to educate tourists about environmental issues. One of the objectives of the many activities and programs at Palaya Eco Natural Farm is to educate visitors about environmental protection, ensuring that such protection’s advantages are attainable. Moreover, these activities or practices for tourists are intended to foster their responsibility to safeguard the farm (Palaya Eco Natural Farm) and the surrounding ecosystem. The initiatives administered by Palaya Eco Natural Farm have greatly benefited the community by enhancing the understanding of safeguarding and conserving the natural environment. These programs have shaped the people into a more exemplary community. Furthermore, the Palaya Eco-Natural Farm initiatives not only enhance the means of subsistence but also serve as a means of community benefit by safeguarding the environment.
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Author/s
Jonathan D. Rosinia
Abstract:
Anime “Seichi junrei”, or anime pilgrimage, is an internet slang term that describes a form of film tourism involving the visitation of real-world locations featured in Japanese anime films and shows. Although evident, factors affecting an individual to visit Japan based on their engagement in anime are still yet to be explored. To investigate such a phenomenon, the study employed a descriptive-correlational research design to examine the perception of one hundred ten (110) participants who came from a local university in the Philippines. A self-made questionnaire employing a 4-point Likert scale was used to quantify their responses and was analyzed using Spearman’s correlation and ANOVA. The findings of the study showed a significant positive correlation between the overall level of engagement in Anime and its influence on the respondents to visit Japan in terms of Authenticity, Country Image, and Overall Intention to Visit ..(ρ=0.604, 0.394, and 0.601, respectively) at a 0.001 level of significance. Further investigation of the different aspects of the level of engagement (Time spent, Financial investment, Involvement in Anime events, and Social Connections Within the Anime Community) revealed a significant difference (α=0.05) in time spent when respondents were grouped by gender and age. Additionally, financial investment significantly differed (α=0.05) when respondents were grouped by gender. This study highlights how anime engagement can influence travel behavior. The results of this study could offer significant implications for composing tourism policies and encouraging cultural diplomacy.
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Author/s
Armina A. Javier
Abstract:
An increasing number of beach resorts nowadays have been adapting the concept of green practices in their operation. The foreseen benefits are evident in the numerous studies made in developing countries. In the Philippines, more firms are becoming aware of the need to shift into green marketing. Specifically, the tourism industry uses nature in promoting its business. Thus, this study aims to assess if there is a significant difference in implementing green practices of selected beach resorts in Marinduque in terms of their recycled and eco-friendly materials, proper waste management, usage and selling of green products, and water and energy conservation and eco-friendly programs. Also, it will identify the significant difference between the two groups of respondents on green practices based on PESTEL analysis, such as the political, economic, social, technological, environmental, and legal factors. This study used a descriptive research method; data gathered were from 150 respondents (owners/employees and tourists/visitors) using convenience sampling. Self-made questionnaires had distributed through an online survey via google form and printed copies. The researcher used weighted mean, ranking, and Likert scale to analyze the data. Also, the T-test was utilized to determine the significant differences. The study concluded that both respondents strongly agree on all critical variables in implementing green practices. In terms of existing green practices, the highest overall weighted mean is water and energy conservation, followed by recycled and eco-friendly materials, proper waste management, eco-friendly programs, and the last is the usage and selling of green products. Based on PESTEL analysis, the factor with the highest overall weighted average is economic; followed by social and environmental factors; third is the technological factor; fourth is legal, and the last is the political factor. At the end of this study, the researcher proposed a strategic marketing plan to enhance the implementation of green practices in the selected beach resorts in Marinduque. Moreover, this study also recommends different measures to address the existing challenges in assessing the green initiatives of the resorts.
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Author/s
Maria Salamanca
Abstract:
This study aimed to assess the service quality of selected event organizers as basis for developing a business model. Sixty (60) respondents to this study are from selected event organizers, owners, employees and customers. It consists of 30 event Organizers/employees and 30 customers. The location of the study was within North Caloocan City which includes En La Azotea Event, JRT Event and party organizer, gather events place, Terazzas La Pierre & Villa Rico Events and used a quantitative and descriptive design. Environmental issues, Time management, Decreasing customer loyalty, Technological Challenges, Convenience in booking procedure and social media and Reputation Management. Event organizer should also focus on social media reputation management. They should track, monitor and ultimately eliminating negative social media material about their business to improve the name or standing. This will build credibility to customers which strengthens their trust in you as event organizer. Event organizers must always ask for feedback. It is one way to improve the quality of service in any kind of business. It helps to improve and enhance the service they offer.
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Author/s
Mr. Raffy M. Dizon
Abstract:
“This research explores Customer Perceptions on Contactless Menu of Casual Dining Restaurant in Quezon City, focusing on whether customers prefer ordering through Contactless Menu or directly from employees, and how these preferences affect service efficiency. Casual Dining Restaurant Owners and Managers can use the findings to refine their digital menu offerings and enhance overall customer satisfaction. A descriptive, quantitative research method was used, gathering data from 67 respondents via survey questionnaires to gain insights into customer experiences and attitudes toward the Contactless Menu. The study adapts the Technology Acceptance Model of Davis (TAM) to assess various factors such as perceived value, safety and security, information accuracy, accessibility, and the overall effectiveness of the Contactless Menu. The findings indicated that customers generally find Contactless Menu to be very useful and easy to use, with notable advantages in terms of safety, speed, and order accuracy. Based on the result the Contactless Menu is in use compared to the physical menu because they can update the menu anytime. Importantly, the research found no significant differences in perceptions based on demographic factors, indicating a broad acceptance of contactless menu across different customer groups. the researchers conclude that these results suggest a positive perception of the Contactless Menu system’s functionality and usability among the respondents. These insights highlight the potential for Contactless Menu to improve operational efficiency and customer satisfaction in the restaurant industry
and other dining establishments, suggesting that their adaptation could lead to more streamlined and enjoyable dining experiences.
“
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Author/s
Jedia Paola Ramos
Abstract:
This study aimed to develop an understanding on the benefits and challenges that the ACD-OLFU Collaboration posed to the participants and stakeholders of the recently concluded cross-cultural Business congress 2023. This research utilized a quantitative research design through validated survey questionnaires that will be disseminated both online and in person to the students, faculty members, and staff who actively participated in the five-day academic program. The outcome of this research serves as a feedback and interpretation of the positives and shortcomings of the program from the perspective of the participants and selected stakeholders—both a vital viewpoint that can be used as a reference to improve future similar endeavors of both the Asia Cooperation Dialogue (ACD) and the Our Lady of Fatima University (OLFU). The findings indicate that the congress had a significant positive impact on participants’ individual development, group dynamics, and community involvement. Participants reported significant improvements in communication skills, decision-making abilities, problem-solving skills, and leadership qualities. The collaborative nature of the program fostered a sense of community, empathy, and social responsibility among participants. Despite the inherent challenges of participating in such a demanding program, participants reported minimal difficulties. The overall positive impact of the congress significantly outweighed any challenges faced. These findings suggest that leadership training programs, such as the ACD Youth Leadership and Business Congress, can play a crucial role in developing future leaders and contributing to societal progress.
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Author/s
Gibs Panganiban
Abstract:
In terms of growth, output, and employment, the hotel and tourism sector are among the strongest in the world. In order to prepare students for entering the hospitality and tourism business, certain competences are taught and applied in class. For all students enrolled in the Hospitality and Tourism Industry Program at Our Lady of Fatima University, the On-the-Job Training Program is a subject requirement to translate these learned lessons to actual skills. Data indicates that the institution experiences significant turnover with poor turnout, despite one of the universities& goals being for the students to be hired by their agency after OJT. In order to identify the competencies that should be added in the next OJT Assessment tool as well as other potential assessment methods from the point-of-view of the student in order for the university to have a more successful training program, the researchers decided to conduct this research, which is titled OLFU BSHM and BSTM Students On-The-Job Training Performance Self Evaluation and Analysis: Basis for Developing a Competency-Based On-The-Job Training Assessment Tool. Two hundred and fifty students from the five branches of Our Lady of Fatima University who were enrolled in the Bachelor of Science in Hospitality Management and Bachelor of Science in Tourism Management programs and had already completed their OJT program participated in the research using qualitative descriptive research design. The researchers were able to thoroughly understand the competencies to be included in developing a competency-based on-the-job training assessment tool according to functional skills, interpersonal skills, and self-management skills by using a self-made survey questionnaire to collect initial and supplementary data from the target respondents. Results revealed that most students gave their performance an overall rating of 3 to 4 on a scale of 1 to 4, with 1 being the lowest and 4 being the highest based on their work attitudes, functional effectiveness, and interpersonal skills, they evaluated their performance. The results demonstrated that the students had the academic knowledge necessary to complete the task; however, the work attitude and interpersonal skills received 1s and 2s.In light of these findings, the students recommended that more interpersonal skills be evaluated during their OJT, including but not limited to: Communicate effectively with supervisors, co-workers, and the like; using English; Adapt to work conditions and show commitment to work and to the needs of the establishment; Converse in English at a basic operational level; Display honesty and punctuality at work; and Display organize, resourcefulness, and systematic at work. Students also highlighted that in addition to the current OJT evaluation tool, additional assessment methods, including but not limited to demonstration with oral questioning and interview with oral questioning.
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Author/s
Anna Marie R. Nepomuceno
Abstract:
This research aims to look at the acceptability level among the respondents on Rabbit meat as an alternative meat for processed and meat products such as Tocino, Sisig, and Morcon and its implication to the Market Success of Products among selected Kapampangan respondents in the City of San Fernando, Pampanga Specifically, this research would like to identify the following: 1.) Demographic profile of the respondents; 2.) Level of acceptability of the respondents on rabbit processed meat in terms of sensory characteristics, price, nutritional value, and culture; and 3.) Relationship of the respondent’s demographic profile and its level of acceptability of rabbit meat as an alternative meat source. In order to see the general picture, a total of 65 researcher-made survey questionnaires were used. The first part was the demographic profile of the respondents, and the second part was their perception of the acceptability of rabbit meat as an alternative source for consumption. The study also used simple random sampling in determining the samples of the study. Kampampangan residents were the respondents to the study. Based on the results, the sensory characteristics of rabbit meat, price, and nutritional value in terms of Tocino, Sisig, and Morcon are acceptable to respondents; thus, there is a great potential to commercialize rabbit meat in the area, although culture-resulting indicators are slightly and somehow some were not acceptable. Pearson’s r also covered a significant relationship in Age, Gender, and Educational Level towards the acceptance of the consumers since the p-value is greater than 0.05. This implies that based on the factors mentioned—Sensory, Price, Nutritional Value, and Culture, Rabbit meat is accepted as Tocino, Sisig, and Morcon servings by the general consumers which can be considered an alternative meat for the aforementioned local cuisine or as an alternative source of different nutritional values. It is recommended that breeders of rabbit meat should continuously educate the public on rabbit meat consumption through advertisements on social media focusing on the different ways to cook rabbit meat in different cuisines. To counter the declining consumption of this valuable meat, reassuring discourses are required to point out its historical merit in health and culture. Also, its distinctive sensorial traits, nutritional profile, and technological properties should be valorized. The need for consumer information, especially on the health benefits of rabbit meat, is crucial to eradicating negative notions about eating rabbit meat.
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Author/s
Lejanie Lei O. Roque
Abstract:
The aim of the quantitative study was to assess the current Solid Waste Management practices in the Quezon City Memorial Circle and to address the issues and challenges towards sustainable waste reduction strategies that could improve the Solid Waste Management situation in the park, and provide recommendations for improving solid waste practices in Quezon City Memorial Circle. The researchers used Slovin’s formula by considering the recent population report of 370,926 visitors and a margin of error of 0.05 percent with 400 respondents. The researchers used a traditional survey questionnaire that included closed-ended questions to prepare questionnaires, limiting the responses within the scope of the study. The researchers utilized frequency and percentage in describing and analyzing the data on respondents’ demographic profiles, such as age, sex, civil status, residence, and other factors. Frequency represents the number of values in a specific class of a frequency distribution. The findings showed that there is no significant difference in perception of source reduction, recycling, and disposal practices based on age, sex, civil status, residency, or frequency of visits. The study concludes by recommending that QCMC continue to promote its current practices and that the park consider implementing additional initiatives to further reduce waste and promote sustainability.
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Author/s
Mrs. Jenette R. Lim
Abstract:
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Author/s
Rexielyn B. Villareña
Abstract:
This research study explores the promotion of sustainable initiatives focusing on the conservation of Hinulugang Taktak National Park in Antipolo, Rizal as Perceived by Tourists. This study aims to develop strategies that prioritize the preservation and enrichment of the park’s natural ecosystems while also providing meaningful and sustainable tourism experiences. The study begins by evaluating the current state of eco-tourism initiatives in HinulugangTaktak National Park, assessing environmental preservation, community based-tourism, visitor management, economic sustainability, and cultural preservation. Additionally, the environmental impact of existing eco-tourism practices on local ecosystems, including biodiversity loss, habitat degradation, and pollution, will be analyzed. Furthermore, this study examines best practices and successful examples of sustainable eco-tourism initiatives worldwide. By analyzing these examples, relevant strategies and guidelines for implementing sustainable eco-tourism in Hinulugang Taktak National Park in Antipolo, Rizal, can be developed. Particular attention will be given to the role of community involvement in promoting and contributing to sustainable eco-tourism initiatives. The study examines how tourists can be engaged and empowered to actively participate in preserving the park’s natural assets and how their involvement impacts the success of these initiatives. Furthermore, it also delves into the potential economic benefits and challenges of promoting sustainable eco-tourism in Hinulugang Taktak National Park. It seeks to ascertain how these initiatives can positively impact the local economy while taking into account any potential hurdles. Additionally, the research study investigates the influence of government policies and regulations on the practical implementation of sustainable eco-tourism initiatives. Evaluating existing policies and regulations will provide insights into how they can be improved and strengthened to support sustainable practices and conservation efforts in the region. Through this research, a comprehensive understanding of promoting sustainable eco-tourism in Hinulugang Taktak National Park, with a focus on conservation, will be achieved.
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The Effectively Sustainable Practices And Environmental Challenges At Crystal Beach Resort, Zambales
Author/s
Reyniel C. Cudia
Abstract:
This study investigated the sustainable practices and environmental challenges at Crystal Beach Resort in Zambales, Philippines. Crystal Beach Resort exemplifies the balance between human recreation and natural conservation, serving as a model for sustainable tourism. The research aims to evaluate the effectiveness of the resort’s sustainability initiatives, such as waste management, energy conservation, and environmental-friendly policies, while also identifying the key environmental challenges faced by the resort. Using a quantitative research design and descriptive correlational analysis, data were collected from local and international tourists regarding their perceptions of the resort’s sustainability practices. Pearson-r moment correlation and linear regression analyses were employed to examine the relationship between environment attributes and perceived impacts. The study revealed that most visitors hail from neighboring towns such as Bataan, Olongapo, and Floridablanca, highlighting a potential for increased marketing efforts to attract a broader audience. The findings underscore the significant impact in perceived environmental impacts, indicating that effective sustainable practices can enhance the overall tourist experience while mitigating environmental pressures. The study concludes that ongoing efforts are required to improve cleanliness, accessibility, safety, and security to realize the full potential of sustainable development at Crystal Beach Resort. These insights provide a foundation for the resort’s management, local community, and policymakers to enhance sustainable practices and promote environmental stewardship, contributing to the broader goal of sustainable tourism development.
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Author/s
Mary Angeline A. Paunan
Abstract:
This study investigated the impact of technological innovation on guest behavior in hotel operations as perceived by Generation Z students. The research design of this present study is quantitative – descriptive method and assessment or evaluation Studies. Tour joiners of Hospitality and International Management students were asked to participate in this study by answering the survey questionnaire provided by the researchers. Data collection was conducted through a survey questionnaire focusing on the variables of Guest Behavior. Non-probability sampling, specifically stratified sampling with equal allocation, was employed to select the participants. The researchers guarantee that ethical protocols were applied in this study, emphasizing data privacy, confidentiality, and the protection of participants. The research instruments were created, tested by sample participants, and validated by professionals to ensure the credibility of the questionnaire. The researchers have been granted a formal request by the head department of a higher education institution in Valenzuela City to conduct the survey. A four-point Likert scale, frequency and percentage distribution, weighted mean, and analysis of variance (ANOVA) were used to analyze the data collected and determine the possible result of the study. This study showed no significant difference in the Level of Perceived Impact of Technological Innovation in Hospitality Operations on Generation Z Guest Behavior regarding Perceived Value, Psychological Safety, Social Influence, and Consumer Citizenship Behavior.
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Author/s
Khel Rodel D. Canilao
Abstract:
This study aims to develop the possibility of using strawberries as a powdered sour mix for cooking. This study uses an experimental study using a purposive sampling method in choosing the respondents consisting of 5 culinary professionals who are teaching food-related subjects at a Higher Educational Institution (HEI) and 39 food establishment owners/cooks around Hilltop Subdivision, Brgy. Greater Lagro, Quezon City. T-test was used to test the significant difference between strawberry powder mix as a sour mix based on the characteristics of Strawberry Sinigang Soup and Sampaloc Sinigang soup. The results show that, in terms of appearance, the respondents favored Strawberry Sinigang Soup over Sampaloc Sinigang Soup; as for the taste and aftertaste, the respondents preferred and found more appealing the traditional Sampaloc Sinigang Soup rather than Strawberry Sinigang Soup. Only the aroma of Strawberry Sinigang Soup shows that there is no significant difference to traditional Sampaloc Sinigang Soup. The findings of the study may serve as a foundation for business and may be used as a guide for future researchers in order to help the strawberry industry and the advancements in culinary innovation.
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Author/s
Danica Nicole Medina
Abstract:
Behavioral finance as a branch of behavioral economics entails the rationality of an individual’s investment decisions. This suggests how crucial it is that an investor’s financial capability is aligned with their financial literacy as every investor possesses different risks depending on their income, lifestyle, and risk appetite. The capability of an investor to absorb and assume investment risks also comes with age and this research focuses on the purpose of analyzing the correlation of behavioral finance that impacts the investment decisions to an individual’s income, lifestyle, and risk appetite. This study may also be utilized by investment institutions to manage their strategies to center investments for those individuals who are indeed capable to invest yet does not. Since this research rationalizes how income, lifestyle, and risk appetite impact the sustainable investment decisions among 22-30year old, investment products can be tailored by investment institutions that may further contribute to financial inclusion in the Philippines. The researchers adopted a purposive sampling method with a quantitative research approach which employs a Likert Scale technique to obtain data from one hundred (100) working adults aging from 22 to 30 years old. Furthermore, multiple linear regression was utilized to assess the correlation between independent variables (income, risk appetite, and lifestyle) and dependent variables (investment choice, market outcomes, and trends). The results show that behavioral finance has a significant influence on the process of an adult’s investment decision-making. Through this study, it was proven that the individual’s financial literacy along with behavioral finance exhibited a strong indicator of an individual’s capability to invest.
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Author/s
Pitogo
Abstract:
This paper determined the level of Skills of 4th Year Tourism Management students to have a grasp on how ready they are for potential roles in the airline industry. The study will evaluate both the generic and concentration skills of students in Lagro, Quezon City. A self-made questionnaire will be used to collect data, with frequencies and percentages employed for analysis. This approach signifies a descriptive research design utilizing quantitative methods. The analysis revealed no significant differences between student groups in their perceived readiness for skills like communication skills, leadership skills, teamwork, interpersonal skills, food and beverage service skills, and safety and emergency. This suggests the program likely provides equal coverage of these areas for all students. Furthermore, the study found no significant variations in perceived preparedness for flight attendant roles when students were grouped based on their profiles. This indicates that regardless of their background or area of focus within the program, Fourth-Year Tourism Management students perceived themselves as equally prepared for flight attendant careers.
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Author/s
Mharaiza Lorraine F. Beltran
Abstract:
This study determined the acceptability of Potato Flour and Alugbati in Pasta preparation in terms of Appearance, Aroma, Taste, and Texture in a village of Valenzuela City. Residents from the village with the age range of 18-59 years old answered the survey questionnaires about how they perceived the Potato Flour and Alugbati pasta compared to Brand X. Analysis showed that the majority of the respondents highly accepted that the Potato Flour and Alugbati pasta, in terms of appearance with the weighted mean of 3.42, it receives a high acceptability rate because of how the Potato flour and Alugbati pasta aligns with the modern culinary trends. Following taste with a weighted mean of 3.28, it is also concluded with a high acceptability rate because the Potato flour and Alugbati pasta tastes prominent in a pasta dish according to the respondents, lastly, the texture with a weighted mean of 3.56, among the four variables this has the highest acceptability rate with a reason of how it enhances the overall satisfaction of each bite of Potato flour and Alugbati pasta. However, aroma has a weighted mean of 2.76 which means that it received a lower score than the other attributes, because the Potato Flour and Alugbati pasta, in terms of aroma, do not complement the dish. Overall, this study revealed that the sensory attributes mentioned above showed that the Potato flour and Alugbati pasta are very acceptable to the respondents in the village of Valenzuela City.
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Author/s
Huynh Gia Diem
Abstract:
Vietnamese weddings are a vibrant tapestry of traditions and customs, reflecting the country’s rich history and cultural influences. Employing a visual methodology approach, this study delves into the evolving landscape of Vietnamese wedding receptions from 1975 to 2019, a period marked by significant social, economic, and political transformations. By examining the changing practices and rituals associated with wedding receptions, we gain insights into the cultural journey of Vietnamese society during this critical era. The findings reveal significant transitions in wedding receptions practices over the decades, reflecting the influence of Westernization and modernization on traditional Vietnamese customs. The contemporary era witnesses a departure from traditional formalities towards more personalized and immersive wedding experiences, emphasizing individual expression and storytelling. Despite the insights gained, the research acknowledges limitations in the availability and accuracy of contextual information surrounding visual data sources. This study underscores the importance of visual methodology in capturing the nuances of cultural change and recommends further research to address these limitations and explore the dynamic interplay between tradition and modernity in Vietnamese society.
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Author/s
Dulu, Abegail D
Our Lady of Fatima University, Pampanga
Abstract:
Technological transformation has encouraged food service industry to implement artificial intelligence in their business. Customer satisfaction is key to a successful business. Business owners need to understand the consumers’ perspective on the changes they make with their operations. Therefore, the main objective of this study is to assess the level of satisfaction of the Gen X customers in ordering transactions of McDonald’s using kiosk-based technology and traditional cashiers. A total of 60 respondents from Gen X customers in McDonald’s San Fernando, Pampanga participated in this study. The proposed predictor variables in this study are the demographics, customer preference, factors affecting the customer satisfaction namely, convenience, reliability, flexibility, and accuracy, and the level of satisfaction in kiosk-based technology and traditional cashiers. Findings of this study revealed that Generation X customers preferred both kiosk-based technology and traditional cashiers as their ordering transaction. It was concluded that convenience affects the Gen X customers’ satisfaction in a large extent. Also, the Gen X customers find traditional cashiers to be more reliable in their ordering transactions than the kiosk-based technology. Furthermore, the customers find that flexibility largely affects their satisfaction in their ordering transactions through traditional cashiers and kiosk-based technology. Moreover, the respondents believe that traditional cashiers are more accurate in their order transactions than the kiosk-based technology. The Gen X customers are both somewhat satisfied with their ordering experiences in traditional cashiers and kiosk-based technology. However, no statistically significant difference is found in the satisfaction level of Generation X customers in their ordering transactions between traditional cashier and kiosk-based technology when compared according to their age group.
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Author/s
Delima, Jeria Paula M.
Our Lady of Fatima University, Pampanga
Abstract:
This study aimed to assess the operational management of Park Inn by Radisson Clark in times of crisis and to identify the strategies used in handling such situations. A qualitative research analysis was conducted using an open-ended questionnaire and one-onone interviews. The open-ended questionnaires were designed to gather responses from employees in three departments under the Front of the House division of Park Inn by Radisson Clark. The study revealed the challenges that employees faced and the strategies implemented by the hotel during crises.
Findings confirmed that having standard operating procedures, regular morning and afternoon briefings, and various types of training—such as risk management and crisis management—help employees improve their crisis-handling skills, aspirations, and competencies. The researchers discovered employee strengths including multitasking, teamwork, adaptability, and creativity. Participating in different training programs offered numerous benefits. Whether as an employee or as a manager, undergoing a series of training sessions enriches one’s experience in managing crises. Utilizing these strategies to develop skills, build connections, and expand knowledge assists employees in becoming well-rounded individuals while enhancing their emotional maturity.
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Peña, Laiana Joy B.
Our Lady of Fatima University, Pampanga
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This study aims to determine the potential economic and socio-cultural opportunities necessary to obtain the sustainable tourism development of Ilug Kamalig as an Emerging Ecotourism destination in the municipality of Porac, Pampanga.
In this quantitative study, the collected data will be continually and categorically analyzed using descriptive statistics including Percentage, Verbal interpretation, and Mean. A numerical analysis of the gathered data using traditional pen and paper survey questionnaires from sixty participants, tourists in Ilug Kamalig coming from Porac and nearby cities and provinces. The study showed the importance of Ecotourism in terms of economic and socio-cultural as a form of sustainable tourism that helps both locals and tourists by preserving natural and cultural sites while also promoting the conservation of natural resources, the preservation of cultural traditions, indigenous ways of life, environmental protection, and economic growth. The solicitude of the people for the environment paved the way for the development of this place, and through the years it evolved and focused on continuously protecting the area by giving sharper attention to encouraging tourists to be responsible when traveling and able to restore and conserve to be able to sustain its natural beauty.
This study confirmed that there is plenty of benefits an attraction can give to locals where it is located and the residents or locals are responsible for grabbing available opportunities and turning them into significant change which can contribute to the sustainable development of the attraction, also, through the help of the proposed marketing plan to support the personnel and LGU on discovering unique products and services that can offer to tourists and exploring on how to effectively promote the place and culture of Porac to give the best experience and make them return especially when everything is tiring them out
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Cabiling, Love D.
Our Lady of Fatima University, Pampanga
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Maglambayan, Sheryss S.
Our Lady of Fatima University, Pampanga
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This study aimed to further develop the destination management of San Antonio, Zambalesthrough the perception of millennial tourists. It was determined that the attraction is needing improvements in terms of it product and service offered to tourists. Using the qualitative approach, the researchers were able to extract knowledge from millennial tourists concerning the three identified elements of destination management: service quality, site preservation and local people’s involvement. These aspects that were discussed in the study formulated a guide to determine promotional strategies that could develop and enhance the Anawangin Cove attraction and therefore offer a better tourist destination. The findings of the study have been significant in enabling the tourism development of the province of Zambales, and it made positive contributions to the management of Anawangin Cove.
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Camacho, Rocky Jay G.
Our Lady of Fatima University, Pampanga
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The tourism industry encompasses various sectors, with the event sector being a significant component. Within this sector, weddings are a distinct type of event, characterized by their special, planned, personal, and private nature. Selecting the perfect wedding venue is a pivotal decision for couples, often influenced by a variety of key attributes. This descriptive-correlational study aimed to determine and assess the influence of wedding attributes in venue selection in the province of Pampanga. Respondents of the study were selected using a stratified sampling method. Specifically, it determined the demographic profile of respondents along with age, residence, and occupation. It also assessed how wedding attributes influence venue selection along with price, service, location, and facility. The respondents were sixty (60) residents in the province of Pampanga. The data gathered were treated statistically using frequencies, mean, standard deviation, and Analysis of Variance. It was found that older adults prefer venues with classic or elegant features, which makes sense given their stage of life and financial situation. The smaller age groups, 24-29 and 30-34, on the other hand, favour contemporary, fashionable, or reasonably priced locations. This emphasizes how important it is for venues to provide a range of pricing points and styles to accommodate various age groups. Moreover, Price—especially the venue’s cost—was found to be the most important factor, with the availability of payment options being less important. Regarding service, the capacity of the venue to withstand inclement weather was deemed less important by respondents than general facility upkeep and cleanliness. When it came to location, having a venue that could fit the wedding theme was very important, but having proper signage and directions wasn’t as crucial. In terms of amenities, having a honeymoon suite on the property was not as important as having safe and secure amenities. Furthermore, preferences for facilities, location, price, and services were not substantially influenced by age. Furthermore, there was no discernible effect of residence on these choices. Employment, on the other hand, was found to have a significant impact on location and price preferences, but not on service or facility preferences. This shows that respondents’ priorities regarding price and location when selecting wedding venues are influenced by their occupation, even though age and place of residence do not appear to be very important factors.
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Cabato, Ivy Q.
Our Lady of Fatima University, Pampanga
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Sustainable cruise tourism is gaining ground as a means to control the negative environmental impacts of cruising while achieving business and social returns for host communities. This paper outlines the sustainability practices adopted by 2GO Travel to minimize its environmental footprint. The company employs renewable energy solutions such as solar panels and wind turbines for onboard energy needs and reduces fossil fuel consumption. Energy conservation measures include air conditioning controls, motion-detected lighting, and route optimization. Additionally, 2GO Travel has implemented recycling and waste segregation programs.
The study focuses on former 2GO Travel clients to identify their demographics, experiences, and perceptions regarding the company’s green initiatives. Predominantly qualitative data was collected through in-depth interviews with past passengers, providing insights into the success and potential future impacts of 2GO Travel’s sustainability activities. The demographic analysis highlighted a diverse passenger market and revealed how different population segments perceive and react to 2GO Travel’s environmental policies.
The data suggest that tourists appreciate 2GO Travel’s sustainable commitment. Current measures are deemed effective in minimizing environmental effects and promoting meaningful tourism. Employees praised the company’s clear policies and guidelines for incorporating environmental values into practice. Activities like tree planting and beach clean-ups further demonstrate 2GO Travel’s commitment to the environment beyond business operations.
The study concludes that 2GO Travel’s sustainability strategy exemplifies high ideals of sustainable practices in the cruise tourism industry. It emphasizes that sustainability must be integrated into the strategic business and operational framework to achieve enduring returns.
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Lising, Jesmin D.
Our Lady of Fatima University, Pampanga
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With the use of virtual tourism, students were free to explore different cultures without ever leaving their classrooms. This helped them generate an appreciation for diversity and cultural awareness. Through virtual visits to historical locations, museums, and landmarks across the globe, the students attained unique insights into the history of several culture and the importance of diverse global civilizations. The method broadens the students perspectives, enhanced their understanding of other cultures, and fostered a sense of global citizenship.
The purpose of this research study was to determine how virtual tourism affects the cultural perspectives of first to fourth-year OLFU CHIM students at the Pampanga Campus. The data gathered was interpreted for the study using statistical tests, descriptive analysis, and quantitative research methodologies.
Based upon statistics, most of the responses came from fourth-year students, which emphasizes the demand of developing OLFU CHIM students cultural perspectives through virtual tourism. The study also looked at how the students cultural backgrounds affect their social and academic experiences, highlighting how pivotal it is for schools to be sensitive to cultural differences. The findings recommended ways to enhance diversity and cultural sensitivity in academic settings.
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Santos, Khristel Anne A.
Our Lady of Fatima University, Pampanga
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This study demonstrates the significance of travel experiences after visiting the Pawikan Conservation Center (PCC), view as in terms of post-travel experiences, perceived values, tour quality and destination image. In order to understand these factors, the study aims to put a foundation for a proposed marketing plan which will enhance visitor engagement and satisfaction. A quantitative correlational research design was employed where survey forms were used to collect data from visitors of PCC. Differences between post-travel experiences, perceived values, tour quality and destination image among various demographic groups were analyzed by using statistical analysis that included t-tests and ANOVA. The findings enabled identification of significant predictors of revisit intentions thereby facilitating development of targeted marketing strategies.
The results illustrate that post-travel experience, perceived benefits, tour quality and destination image have significant influence on the revisit intention of tourists towards PCC. This is further evident when tourists aged 40-50 revealed higher perceived benefits which imply the need for age-based marketing to boost their repeat visitation rates. Furthermore, no notable gender dissimilarities were realized which means that marketing strategies can be standardized for both male and female individuals. Thus, good quality tours/ trips; as well as maintaining a positive destination image are paramount in encouraging repeaters.
PCC should implement a few strategies to leverage these findings. Post-travel interest can be maintained through the development of educational modules that address different aspects of marine conservation. By offering unique experiences like behind-the-scenes tours and hatchling releases, perceived value can be increased. Quality customer service and facility modernization would enhance overall tour quality. Having strong feedback mechanisms facilitates continuous improvements in PCC’s operations. Lastly, use social media, collaborate with eco-influencers and strategic partnerships to improve image and attract diverse audience for PCC. These are guidelines meant to increase revisit intentions for long-term sustainability of PCC’s conservancy efforts.