Business travel has become the sector with the highest growth rate in the global tourism industry. In many developing economies, attending conferences and other business events has become a major contributor to the success of the travel and tourism sector. The main aim of this study is to further understand the factors that influence students’ decisions to attend conferences and conventions, and to examine whether the demographic profile have any bearing on such decisions. Data were gathered using an online survey instrument and collected from tourism students in a higher private institution in Valenzuela, Philippines, resulting in 50 responses. Of these, 20% were men and 80% were women. The findings indicate that there are five main factors motivating students to attend conferences and conventions: (1) activities and opportunities, (2) networking, (3) convenience of conference of conventions, (4) education benefits, and (5) products and deals. Additionally, the relationships between the respondents’ demographic profile and these five motivating factors were discussed, showing that there are no significant differences among respondents’ demographic profiles such as age, gender, the number of times they attended conventions and conferences, and conference participation motivations. Furthermore, it was found that two of the factors motivations —convenience of conferences and conventions and networking ranked the highest.