The tourism industry encompasses various sectors, with the event sector being a significant component. Within this sector, weddings are a distinct type of event, characterized by their special, planned, personal, and private nature. Selecting the perfect wedding venue is a pivotal decision for couples, often influenced by a variety of key attributes. This descriptive-correlational study aimed to determine and assess the influence of wedding attributes in venue selection in the province of Pampanga. Respondents of the study were selected using a stratified sampling method. Specifically, it determined the demographic profile of respondents along with age, residence, and occupation. It also assessed how wedding attributes influence venue selection along with price, service, location, and facility. The respondents were sixty (60) residents in the province of Pampanga. The data gathered were treated statistically using frequencies, mean, standard deviation, and Analysis of Variance. It was found that older adults prefer venues with classic or elegant features, which makes sense given their stage of life and financial situation. The smaller age groups, 24-29 and 30-34, on the other hand, favour contemporary, fashionable, or reasonably priced locations. This emphasizes how important it is for venues to provide a range of pricing points and styles to accommodate various age groups. Moreover, Price—especially the venue’s cost—was found to be the most important factor, with the availability of payment options being less important. Regarding service, the capacity of the venue to withstand inclement weather was deemed less important by respondents than general facility upkeep and cleanliness. When it came to location, having a venue that could fit the wedding theme was very important, but having proper signage and directions wasn’t as crucial. In terms of amenities, having a honeymoon suite on the property was not as important as having safe and secure amenities. Furthermore, preferences for facilities, location, price, and services were not substantially influenced by age. Furthermore, there was no discernible effect of residence on these choices. Employment, on the other hand, was found to have a significant impact on location and price preferences, but not on service or facility preferences. This shows that respondents’ priorities regarding price and location when selecting wedding venues are influenced by their occupation, even though age and place of residence do not appear to be very important factors.