
This study aims to know the benefits of outdoor dining establishments and the satisfaction level of customers in urban settings, with a specific emphasis on Quezon City. This study’s goal is to address the research void about the influence of outdoor dining on customer perceptions and well-being, particularly in diverse urban environments. Employing a quantitative research technique, surveys were administered to a sample of 60 individuals who had experienced eating in a restaurant with an outdoor dining setup in Quezon City to collect data. The survey results highlight the importance of narrowing down to particular demographic groups, giving extraordinary services, measuring the benefits of outdoor dining in terms of social interaction, ambiance and comfort, and health benefits that could enhance customers’ satisfaction levels. This is because the primary target audience comprises people who are 18 years old to 59 years old; hence, specialized marketing methods are necessary. The main objective was to study how the benefits of urban outdoor dining, such as ambiance and comfort, enhance the satisfaction level of customers. In addition, the study will look into the role of service satisfaction and social interaction in improving the dining experience. The health benefits of outdoor dining, such as exposure to fresh air and a relaxed ambiance, were also considered essential. Urban planners and restaurant owners may considerably enhance customer satisfaction by improving ambiance and providing high levels of comfort and service. This study provides significant information for stakeholders seeking to improve urban dining environments, resulting in better customer experiences and satisfaction.
Alyszah Charlize L. Arce, Pricilla R. Dantes, Irish Mae I. Gonzales, Vince Gabriel D., Tolentino, Shainne Emerald A. Yamson, Leonardo P. Jimenez
No articles found.